Completed installation
One brand world, adapted to two distinct airport journeys.
Drag across the image to explore the sketch.
RÉMY MARTIN / PARIS CHARLES DE GAULLE · DUBAI INTERNATIONAL AIRPORT
One brand world.
Two airport realities.
Travel Retail
Global Guidelines Adaptation
Spatial Planning
Global identity.
Local understanding.
A considered journey.
For Rémy Martin’s 300th anniversary, The R Studio translated the brand’s global guidelines into two airport retail experiences. Each location brought a different footprint, passenger flow and operational context.
We organised product discovery, heritage, tasting and digital experiences into a clear journey, preserving the brand’s visual identity while resolving spatial and technical challenges. Material selection and basic furniture drawings supported the production partner in translating the design into a practical installation.
OUR CONTRIBUTION
Global guidelines interpretation, spatial adaptation, customer journey planning, 3D visualisation, material selection and basic furniture drawings to support production.
DESIGN DECISIONS
One identity.
Two spatial responses.
A connected discovery journey.
Heritage, product discovery, tasting and digital experiences come together within the retailer’s allocated space. The layout connects these moments around the airport’s passenger flows.
The same world, reconfigured.
In Dubai, the same brand world took on a different spatial arrangement. The layout responded to the circular footprint, existing airport pillar and surrounding passenger flows, bringing the anniversary’s key experiences together while integrating storage and service requirements.
THE THINKING BENEATH THE SURFACE
Explore the drawing.
Move across the image or select “Reveal the sketch” to see the ideas behind the space.
Completed installation