Completed installation
A digital world becomes a place to smell, touch and discover.
Drag across the image to explore the sketch.
GIVAUDAN / VIVATECH, PARIS · 45 M²
From a virtual world
to a real sensation.
Experiential Design
Exhibition Design
Sensory Storytelling
From screen
to sensation.
The R Studio translated Givaudan’s interactive Roblox world into a physical sensory experience. Our idea reversed the usual journey: bring the virtual world into reality, then invite visitors to explore it through their senses.
Across 45 m², a playful landscape and suspended sensory boxes connected digital discovery with fragrance and texture. The space brought together exploration, brand storytelling and conversation, making Givaudan’s expertise tangible for a wider audience.
OUR CONTRIBUTION
Concept development, spatial design, technical support and graphic development for the physical space.
DESIGN DECISIONS
A world to enter.
An expertise to discover.
Make the virtual world tangible.
The game’s visual language becomes a physical landscape. A high canopy establishes the brand’s presence and invites visitors into the experience.
Give curiosity a physical form.
Suspended boxes create distinct moments of exploration, connecting the digital story with fragrance, texture and physical sensation.
Make room for connection.
Open discussion areas and a more private meeting space allow discovery to continue as a conversation with the brand.
THE THINKING BENEATH THE SURFACE
Explore the drawing.
Move across the image or select “Reveal the sketch” to see the ideas behind the space.
Completed installation