Completed installation
An icon becomes a place to discover the collection.
Drag across the image to explore the sketch.
LACOSTE / LANGHAM PLACE, HONG KONG
A space with
more than one story.
Pop Up Design
Brand Experience
Spatial Transformation
One space.
Two experiences.
A new chapter for Lacoste.
For Lacoste’s second chapter at Langham Place, an illuminated crocodile silhouette became a sculptural display for the spring collection. A new flower kiosk paired polo colours with floral arrangements, connecting product discovery with a gesture visitors could take home.
The transformation retained the existing flooring structure, heritage wall and furniture. New focal elements gave the space a different character while building on what was already there.
OUR CONTRIBUTION
Full concept and spatial design, 3D visualisation, technical development, material selection and production support.
THE THINKING BEHIND THE TRANSFORMATION
A new experience.
An existing foundation.
Explore what carried forward and what gave the second chapter its character.
DESIGN DEVELOPMENT / POP UP 02BUILDING ON WHAT WAS THERE
- The spaceThe same location, with a different experience.
- The heritage wallA continuing connection to the brand’s story.
- The flooring structureThe underlying structure was retained. The visible finish changed.
- Existing furnitureCarried into the next chapter.
GIVING THE SPACE A NEW CHARACTER
- The crocodile silhouetteA new sculptural structure that frames and displays the collection.
- The flower kioskA new focal point connecting polo colours with flowers.
- The seasonal presentationColour, floral arrangements and a tennis court setting.
WHERE THE STORY BEGAN
A little Paris.
A new way to discover Lacoste.
The original concept brought Parisian café culture to Hong Kong. Terrace seating, a coffee kiosk and heritage displays invited visitors to pause, discover the brand and continue towards the adjacent boutique.
THE THINKING BENEATH THE SURFACE
Explore the drawing.
Move across the image or select “Reveal the sketch” to see the ideas behind the space.
Completed installation