BUSINESS FRANCE / BEIJING · OCTOBER 2026
French art de vivre.
A new point of view.
Creative Direction
Graphic Design
Image Compositing
One event.
Two visual stories.
For Business France’s Art de Vivre à la Française event in Beijing, we developed two complementary visuals: a Parisian interior for the airport campaign, and an illustrated journey through France for the event.
Airport requirements, numerous partner identities and a fixed delivery schedule shaped the brief. Our role was to bring clarity and character to the imagery while making every detail work for its final format.
Creative direction, graphic design, image compositing and final artwork adaptation. Event communication for 14–18 October 2026.
01 / THE AIRPORT CAMPAIGN
A Parisian scene.
Built detail by detail.
A Haussmannian apartment became the setting for French design and craftsmanship. Through detailed Photoshop compositing, objects were integrated into a shared perspective, with careful adjustments to light, scale and shadows.
Perspective
Adjusting each object’s angle and scale to belong within the room.
Light
Balancing highlights, shadows and warmth across the composition.
Delivery
Adapting the campaign to airport specifications and partner requirements.
FROM SCREEN TO SITE
Made for
the bigger picture.
The finished composition carried the event’s invitation into the airport, pairing a distinctive visual with the practical demands of a public advertising format.
AIRPORT DISPLAY / ON SITE FOOTAGE · SILENT
02 / THE EVENT ARTWORK
Three destinations.
One visual story.
Paris, Normandy and Alsace come together in an illustrated journey through French art de vivre. A continuous line connects the scenes, while the horse creates a cultural link with China and the Year of the Horse.
SELECT AN ILLUSTRATION TO EXPLORE THE DETAILS.
A clear idea. Care in every detail. Ready for the real world.