NIKE / INDEPENDENT EXPLORATION
The Shift.
Shanghai · Spatial storytelling · Experience design
INITIAL ATMOSPHERE STUDY
What if a retail space
helped you slow down?
Performance pushes you forward. Recovery transforms you.
The Shift explores the space between these two states. Dark finishes give way to cream, warmer light and softer textures, shaping a gradual journey towards recovery.
Three open sides invite discovery. At the centre, a sculptural beacon brings the proposed experience into view.
REST · APPROACH · REVEAL
A change of pace.
A change of atmosphere.
Explore the developed design. Choose a moment to reveal the space.
A quiet invitation.
A translucent veil softens the façade. A restrained glow hints at the space within.
Curiosity becomes discovery.
As the veil opens, the space invites visitors closer. This partial reveal illustrates the proposed transition.
Recovery takes centre stage.
Warm light reveals the central beacon and a place to pause, explore and try the products.
THE DEVELOPED SPACE
Designed for discovery.
Considered behind the scenes.
Select a detail to explore the thinking behind the space.
01 / SPATIAL DEVELOPMENT
The threshold.
A translucent curtain builds curiosity and softens the transition into the space.
02 / SPATIAL DEVELOPMENT
The centre.
The recovery beacon gives the experience a clear focal point and draws visitors inside.
03 / SPATIAL DEVELOPMENT
Discover and pause.
Perimeter displays and seating bring product discovery and moments of rest together.
04 / SPATIAL DEVELOPMENT
Space to support the experience.
Storage at the back centre keeps operational needs close while preserving an uncluttered visitor experience.
THE RECOVERY BEACON
Make the transition visible.
The proposed beacon uses light and movement to express a visitor’s experience through the architecture. A personal passport imagines how that encounter could continue after the visit.
Interactive systems and app connections are proposed features. Scores shown in the imagery are illustrative.
Explore the passport concept
Independent concept by The R Lab. Not commissioned by or affiliated with Nike. Images illustrate design explorations.
Explore more from The R Lab