01 / BAMBOO
A framework drawn from the city.
Hong Kong’s bamboo scaffolding inspires an exposed rhythm of poles and joints. Here, that language shapes the pavilion and its product displays.
AESOP / EXPLORATION 02
What if Aesop spoke
the language of Hong Kong’s streets?
Independent concept · Imagined for IFC, Hong Kong
A local language.
A familiar ritual.
Imagined for IFC, this exploration brings familiar elements of Hong Kong into a new retail setting. Bamboo scaffolding, red market lamps, ceramic tiles and shopfront references become the vocabulary of an open pavilion.
The R Studio explored how these local references could shape the structure, materials and product displays while retaining a considered, restrained atmosphere.
THE THINKING BEHIND THE SPACE
From reference to space.
Select a marker to explore its inspiration.
02 / LIGHT
An everyday landmark, reinterpreted.
Red market lamps bring a familiar local accent into the pavilion. Their warm pools of light create moments of focus around the displays.
03 / SURFACE
Local character underfoot.
Small ceramic tiles introduce a familiar Hong Kong surface. Their repeated pattern brings scale and texture to the floor within the bamboo framework.
Understand the brand.
Respect its DNA.
Express it locally.
Independent concept by The R Lab. Not commissioned by or affiliated with Aesop. All pavilion views are concept visualisations.
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